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I was just looking at what movies are out this weekend and I saw that John Hillcoat's Triple 9 is out and it reminded me that I've been getting irritable every time I ride the subway lately (which, you know, is every day - I am a pleasure to be around) because of how bad I think the subway posters, which are a variation on the above poster, are. My eyes just pass right over all of that without catching on a single thing; it's generic as generic can be. And the reason why I find that irritating is I know what Kate Winslet looks like in this movie and I don't understand how you don't design your ad campaign around this:
I mean THAT is your ad campaign. How is that image not EVERYWHERE??? Fuck Casey Affleck and Chiwetel Ejiofor and Woody Harrelson and Anthony Mackie and Aaron Paul - yes that's an insane cast but you're not utilizing them anyway with those generic military men standing around in red smoke as is! Anyway as I googled for a picture of Kate looking all blown-out and fierce in this film I discovered they did some character posters for the film, and there is a Kate poster:
It could be better, but it's better than what they are using. Seriously though I was looking forward to this movie - John Hillcoat is a... pretty good director (The Proposition is fantastic but Lawless and The Road could've been stronger), and that's a fantastic cast, and KATE - but the ad campaign for this movie's really dampened down my enthusiasm. Anybody gonna go see it this weekend anyway? I think if I do make it to a theater this weekend (and with the Spirits and the Oscars I might not bother) it will just be to see The Witch a second time.
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