Tuesday, March 18, 2008

Pic of the Day

Oh my god.
NASCAR driver Dale Earnhardt Jr.'s candy bar:


It's called Big 'Mo!
I have to order a case of these immediately.

(via Towleroad)

ETA I have to add this description of the candy-bar from the site...unreal:

"What is Big Mo’? Sure, it’s a candy bar, but it’s also everything that Dale Jr. loves—including chocolate, peanut butter and caramel. Big Mo’ is racing. The way you need it like oxygen, because it’s in your DNA and if you’re not around it, you can’t keep going. Big Mo’ is your buddies. Hanging out ‘til all hours of the night crackin’ jokes, playing pool and just kicking back and having a good time like you always do. Big Mo’ is being true to yourself. When you get right down to it, that’s the only thing that matters—doing what you love because you love it and not needing any other reason."
.

9 comments:

Anonymous said...

If Dale was going to come out i didn't expect him to do it in such a big way.

Bea said...

My jaw literally dropped. That's...just...delightful. HAHAH!

Anonymous said...

Did you enter the sweepstakes at the website? Who wouldn't want to walk around in a leather jacket or baseball cap with Big Mo' emblazoned across?

Glenn Dunks said...

Perhaps I'm thinking like a grammar student, but what's the apostrophe replace?

Jason Adams said...

Glenn, I do believe the idea here is the apostrophe is shortening the word "More". so the name is meant to mean "Big More" I guess. However, it just screams Big Homosexual.

unclemike, you bet yer ass I signed up for the sweepstakes! I must own this jacket.

zooplah said...

That's pretty funny.

Anonymous said...

I absolutely thought of you this weekend b/c of this post and I..don't know how you want to take that. Anyway, I saw this candybar on the clearance shelf of my local pharmacy. It is in such high demand that the sale price on it is a whopping $0.09. Yup, 9 whole cents. You better believe I bought it for my gay best friend. I want to watch his head explode when I give it to him.

Jason Adams said...

What pharmacy? I haven't found any of them yet, and want to desperately!

Anonymous said...

kamikaze camel - The "Mo'" is actually a nickname for Dale Jr's hometown, Mooresville, NC. Don't ask why I know that...I know a lot of useless info.