If you don't have the money for advertising these days, I think the new Starz series Magic City has got it figured out - get your leading men out of their clothes and maybe have them suggestively touch each other a little bit and voila! The internet will do the work for you.
I hadn't even heard of this show until now, but giving me Steven Strait in a pair of blessedly teensy trunks getting his leg patted by Jeffrey Dean Morgan? That ensures I hear about you.
See a few more pictures after the jump, including a look at Jeffrey Dean Morgan's shapely just shy of forty-six year old buttocks.